Digital Marketing

Digital marketing involves leveraging electronic platforms—search engines, social media, email, and mobile apps—and digital devices like TV and radio to market products or services.

• Search Engine Optimization (SEO): The practice of enhancing a website's visibility and position in search engine rankings like Google and Bing.
  

• Conversion Rate Optimization (CRO): Systematic approach to increase the percentage of website visitors completing a desired action (e.g., making a purchase, signing up).
  

• Social Media Marketing: The process of generating and disseminating content on platforms like Facebook, Twitter, and Instagram to boost brand recognition and user engagement.
  

• Content Marketing: The crafting and distribution of high-quality content, such as articles, e-books, or videos, aimed at attracting and retaining a targeted audience.